Here at Shoreline Charter, we take your privacy very seriously.
We understand the concerns about how data may be stored, sent and used by companies. We are committed to complying with all data protection laws and want you to feel confident in the measures we are taking to uphold your data privacy rights.
This privacy notice explains how we collect and use your personal data. We explain the types of information we collect, how we collect it, what we use it for, and who we may disclose your personal data to. Depending on where you live, we also let you know what rights you have over your information.
Please note this North America Privacy Notice is applicable to United States residents and individuals in Canada only.

Who’s in control?
Shoreline Charter LLC is the “data controller” or “business”, as those and similar terms are defined under applicable data privacy laws, of all personal data collected and used for the purposes of providing our products or services and for any other purposes set out in this privacy notice. This means that Mariner International Travel, Inc. is responsible for keeping your personal data safe; deciding how and why your data is used; and ensuring that your personal data is handled legally.

What personal data might we collect about you?
We do our best to keep the personal data we collect about you to the minimum necessary needed to fulfil the purpose of collection or processing.
The personal data we collect depends upon how you are interacting with us. For example, if you are making a booking with us we are likely to ask for more information than if you’re only requesting a brochure or browsing our website. We may collect, use, store and transfer different kinds of personal data depending on the nature of the product or service you buy from us; the below contains some of the personal data we may ask you to provide:
Details about you: Your first and last name, marital status, title, gender, e-mail address, telephone number, postal address, date of birth, loyalty membership details, your reasons for travel, emergency contact details, clothing size (for merchandise) and qualifications (e.g. if you book a cruising/sailing holiday).
Payment details: Your bank details and payment card details when making a booking with us. Details about payments to and from you and other details of products and services you have purchased from us.
Details about your booking with us: Details such as where you are flying from and to, your booking information (including anyone else on the booking), any onward travel details if relevant, details of experiences or excursions booked through us, baggage requirements, upgrade information, lounge visits, seat preferences, meal or dietary preferences or requirements, details of any special assistance required and any other relevant information so that we can provide you with the entirety of the services you have arranged with us.
Details from your interactions with us: Information about interactions or conversations with us and our staff, including when you make enquiries, comments, complaints or submit feedback to us. This could also include username and password and your interests, marketing preferences, reviews and survey responses.
Your use of our systems and services: This includes how you use our site, app, physical locations (such as bases, vessels or retail stores), social media pages, IP addresses, information from cookies and other electronic tracking technologies and information you may post on social media.
Special types of data: In some circumstances, we may need to collect personal data from you that is deemed sensitive. For example, we might collect:
Data about your health. Knowing your dietary requirements, medical history and any medical conditions you have will ensure that the trip is suitable for you, that any necessary adjustments are made, and that we can provide you with appropriate or emergency medical care in the event of an incident, if necessary. 

Children’s personal data
We do not knowingly collect or solicit any personal data directly from children under the age of 16. In the event that we learn that we have collected personal data from a child, we will promptly take steps to delete that information. If you are a parent or legal guardian and think your child has given us their personal data, you can contact us via the methods in the [‘How can you contact us?’] section below.

How do we collect your personal data and why?
Depending upon your interactions with us, we might collect personal data in the following ways:
Direct interactions:
You may give us your identity, contact and financial data by filling in forms or by corresponding with us by post, phone, email or otherwise, This includes personal data you provided when you:

• book or search for a holiday or other service (such as a flight, cruise, hotel lounge access, transportation or special assistance) via one of our websites, any apps we use, physical locations (such as bases, vessels or retail stores);
• fill in part of the booking information on our site but do not complete the booking;
• request a brochure, sign up to receive email updates, participate in any of our competitions, promotions (for example via any social media channels, email or our site), reviews, surveys or market research;
•  create an account on our website and enter information onto online forms;
• provide us with information about an accident, illness or incident that occurred or some other feedback;
• apply for a job with us by email or via the site;
• contact us via website, social media, post, email or instant messenger. Our interactions with you may be recorded and monitored for the purposes of improving customer service, quality assurance, training, security and general business purposes.

Cookies and other automated technologies:
As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs, pixels, web beacons and other similar technologies. We process the personal data collected through such technologies to help operate certain features of our website, to enhance your experience through personalization, and to help us better understand the features of the website that you and other users are most interested in.
We use analytics services, including Google Analytics, to assist us with analyzing our website traffic through cookies and similar technologies. To learn more about how Google uses data, visit Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our [Cookie Policy] for further details.
Third parties or publicly available sources
We may receive personal data about you from various third parties, including (but not limited to) those set out below:
a) airlines, hotel providers or other parties we work with if you make a complaint to them or otherwise regarding the services provided to you by those third parties;
b) analytics providers;
c) authorities, agencies, regulators or other bodies following an accident or incident; and
d) travel agents and affiliates.

How and why do we use your personal data?
We have set out below a description of the ways we may process your personal data:
What we use your personal data for
To manage your booking with us. We will use your personal data to provide you with any products or services that you request or purchase.
To contact you with information about your bookings and support services. We will use your contact details to send you communications that relate to bookings or services that you have requested. The types of information usually included would be: e-mails responding to enquiries, providing you with tickets, alerting you to changes in itineraries or responding to any complaints you have.
To provide assistance with online bookings. We may collect personal data when you enter it into forms on our websites but do not complete your booking. We do so in order to offer assistance in case you are experiencing difficulties using our websites.
To handle and investigate complaints. We may use your personal data to follow up on and manage complaints. In some instances, we may disclose your personal data to relevant third parties in order to properly investigate.
To enable you to partake in a prize draw, competition or complete a review or survey.
To send you marketing communications. We will use your personal data to contact you in order to keep you up to date with the latest news, offers, events, sales, brochures, promotions and competitions that we consider may be of interest or relevant to you.
To personalize your customer experience and improve our service. We use your personal data to provide you with a more personalized service. This might include personalizing the communications we send to you with preferences, sending you only with advertising that we think you might like and/or enhancing your holiday experience. We may also record and/or monitor calls.
To ensure security and protect our business interests. In certain circumstances, we use your personal data to ensure the security of our services, buildings, physical locations (such as bases, vessels or retail stores), and people, including to protect against, investigate and deter fraud, unauthorized or illegal activities, systems testing, maintenance and development.
To optimize our sites and app. If you use our sites or apps, we will use your personal data to ensure that the content from our websites are presented in an effective manner for you and your device, to provide you with access to our site and app in a manner that is effective, convenient and optimal, and to provide you with content that is relevant to you, using site analytics and research and in certain circumstances combining that with other information we know about you.
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences.
To conduct research. We use your personal data to carry out aggregated and anonymized research about general engagement with our services and systems, or if you choose to participate in customer surveys, consumer focus groups and research.
To comply with our legal obligations. In certain circumstances, we will need to use your personal data to comply with our legal obligations, for example to comply with any court orders or subpoenas.
To protect, realize or grow the value in our business and assets. We may use your personal data in connection with a significant corporate transaction or restructuring, which may include (without limitation) merger, acquisition, asset sale or initial public offering or in the event of insolvency.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. 
If we need to use your personal data for an unrelated purpose, we will notify you and if required we will obtain your consent to such use. 
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

How do we use your personal data for marketing and advertising purposes?
When we will get in touch with you
One of the other reasons we sometimes collect your personal data is so that we can form a view on what may be of interest to you. With this information, we decide which products, services and offers may be relevant for you and what marketing you may be interested in.
We keep you up to date with our latest offers, partnerships, sales, promotions, and competitions (or those of our partners such as other members of the Travelopia group) that we think might be of interest/relevance to you.
When required by applicable law, we will obtain your consent prior to contacting you for these purposes.
What if I don’t want to receive marketing?
We never want to send our marketing to someone who isn’t interested in receiving this content. If you have decided that you no longer wish to hear from us, you can unsubscribe from marketing by clicking on the ‘unsubscribe’ link included in all of our e-mails or by contacting us.

Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or disclose your personal data. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Keeping your personal data secure
We take the security of your personal data very seriously. While no organization can guarantee absolute security, we have reasonable technical and organizational security measures in place to address risk and prevent your personal data from being accidentally or unlawfully lost, used, accessed, altered, or disclosed in an unauthorized way. In addition to these measures, we limit access to your personal data to those employees, agents, contractors, and other third parties on a ‘need-to-know’ basis.

How long do we keep your personal data for?
We will retain personal data only for as long as necessary to fulfil the purposes described in this privacy notice, unless otherwise required by applicable laws. We consider the following criteria to determine how long we will retain your personal data, including whether: we need your personal data to provide you with the products and services you requested; we continue to have a business relationship with you; you have requested information on our products and services; we have a legal right or obligation to continue to retain your personal data; we have an obligation to a third party that involves your personal data; our retention or recordkeeping policies and obligations dictate that we retain your personal data; we have an interest in providing you with information about other products and services; and we have another business purpose for retaining your personal data.
In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

How can you contact us?
If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.
Data Protection
Shoreline Charter LLC
To: support@shorelinecharter.com
Please contact us in the first instance if you have any concerns. If we are unable to resolve your concern, you have the right to make a complaint to the relevant data protection authority where you live.

Changes to this privacy notice and your duty to inform us of changes
We keep our privacy notice under regular review. This version was last updated March 2024.
Please note that we may modify or update this privacy notice from time to time, so please review it periodically. We may provide you with an updated privacy notice if material changes are made. Unless otherwise indicated, any changes to this privacy notice will apply immediately upon posting to our website.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.